A dentist and a plumber lose AI recommendations for different reasons. Each guide below shows the real prompts customers type for that industry, the sources AI consults before naming anyone, the failure patterns we see on that industry’s websites, and a worked sample audit.
When someone asks ChatGPT, Perplexity, Gemini, or Claude for a local recommendation, the answer isn’t pulled from one ranking — it’s synthesized from whatever those systems can read and verify about businesses like yours. What they read, and how much they trust it, changes by industry. Emergency trades get judged on stated hours and response claims; healthcare gets held to a credential bar; every industry has its own set of directories AI treats as authoritative.
That’s why generic SEO advice keeps missing the mark for AI visibility, and why these guides exist. Pick your industry — and if yours isn’t here yet, the six dimensions we score apply to every local business, and the free score works for any website today.
Emergency calls now start in a chat box. What AI reads before it names a plumber — and the fixes that get you named.
Read the guideNo-heat calls and $8,000 replacements both start with an AI question now. What AI checks before it names an HVAC company.
Read the guidePatients ask AI for a dentist who takes their insurance and sees them fast. What AI needs to read before it says your name.
Read the guideAfter a hailstorm, homeowners ask AI who is local, licensed, and certified. What AI reads before it names a roofer.
Read the guideClients describe the problem to AI before they call a firm. What AI reads before it names a lawyer — and how to be specific without breaking bar rules.
Read the guideThe trade with the most fake local listings anywhere. What AI checks before it trusts a garage door company — and how to prove you’re the real local shop.
Read the guideDo plumbing, HVAC, and electrical? AI may recommend you for none of them. Why a multi-trade site confuses AI — and how to give each trade a real home.
Read the guideThe agent is the product, but the portals own the reputation. What AI reads before it recommends an agent — and how to surface your record where you control it.
Read the guideBusiness owners describe their entity, their software, and their mess — then ask AI who handles it. What AI reads before it names an accounting firm.
Read the guideDiners describe the night, not the cuisine. What AI reads before it names a restaurant — starting with a menu it can actually read.
Read the guideA med spa is a medical practice dressed as a luxury brand — and it markets like the brand. What AI checks before it recommends a med spa, from the injector’s license to the device you own.
Read the guideDetailing runs from a $150 interior clean to a $1,500 ceramic coating, at your shop or their driveway. What AI reads before it names a detailer — and why the specifics decide it.
Read the guideBecause the prompts differ, and so do the sources AI trusts to answer them. An emergency plumber question leans on Google hours and trade directories; a dentist question gets filtered through insurance networks and health directories like Healthgrades; a restaurant question runs on reviews and menus. AIMention’s scoring is business-type aware for the same reason — a restaurant isn’t penalized for skipping contractor directories.
Context. Your report scores your actual website across six dimensions and tells you what to fix. These pages show the landscape around that report for your industry: the real prompts your customers type, which sources AI consults for businesses like yours, the failure patterns your competitors share, and worked before-and-after examples — so when your report flags a gap, you’ve already seen why it matters.
Absolutely. The six dimensions we score — structured content, factual clarity, structured data markup, authority, citations, and local relevance — apply to every local business, and the scoring adapts its expectations to your business type automatically. These pages are the industries we’ve written deep guides for so far; more are on the way.
Each one is a fictional business we built to embody the most common real failure patterns we see in that industry — the scores are illustrative, not a real company’s report. Your own report works the opposite way: every number is computed from signals actually detected on your website, and the free score will tell you where you stand in about a minute.
The free score takes about a minute: overall AI Visibility Score, letter grade, and how many fixable gaps we found on your site.
Check Your ScoreYour score is free — no credit card. The full report with every fix, prioritized, is a one-time $30.